💸 Barkitecture... ever heard of it?

GM. This is Work "After" Work. The newsletter that's got the trends, so you can have the benz 😏

It's Friday, let's boogie:

• 🐶 WTF is Barkitecture?

• 📈 Turning $300k into $35M

BARKITECTURE...YES, IT'S A REAL THING

No I didn't make this up (but I wish I had).

Barkitecture is a thriving subreddit community where people post all the cool custom cat and dog houses they've built for their pets.

In just 3 years this subreddit has gained close to 20,000 members and is only rising 👀

Just look at this cute little red house a user made for their cat. It's insulated and has electric heating...kinda wish I was this cat 🤣

Source: Reddit

And can't forget an honorable mention... look at this personal dog balcony 🥺

Source: Reddit

This is the type of passion people have their pets.

Search terms like "catification" and "luxury pet rooms" have been trending as more people than ever before got pets during the pandemic and are looking to give their furry friends a comfortable and exciting hangout spot!

This may seem like a niche market but later I'll tell you about a $35M business that's even more niche and you'll realize being niche is an advantage.

Here's two opportunities I see around this pet experience trend:

1. Dog and cat spa service

Building an amazing dog house would do good but creating an over-the-top pet experience would do even better.

You'd be like the Property Brothers of pet rooms - creating a luxury experience for dogs and cats. 

Something like this hangout spot an owner made for her two Yorkies out of her apartment's storage closet.

This is what I'm talking about! 

This room is awesome and I know so many owners out there would pay a premium to have someone transform a room in their place like this.

Bonus: If you're able to come up with designs that work in small spaces for people in big cities with limited space, you'd easily rake in clients.

And for all the people out there that this might sound crazy to - if there's anything people will spend money on, it's their pets.

Quick stat for ya: In the US alone, last year Americans spent $110B on their pets.

2. Blogs with affiliate links

This second opportunity is way easier and if you're good at copywriting, could earn you more.

You know how people search for "best running shoes" or "warmest jackets in the winter" to see what's good?

Well, most of these sites are all just affiliate links they pay whoever wrote the blog.

I found a perfect example, when I searched for "best cat house", I found this site.

See how every product has a link to Amazon? This isn't just for convenience.

Every time someone buys a product off this website, the blogger gets anywhere from a 3% - 10% commission of the products sale for bringing the buyer to Amazon.

An even easier way to do this without starting a blog is going into Facebook and Reddit chats or YouTube comments and linking the coolest looking dog or cat houses you can find. 

The key here is to not make it sound like an ad. The more personable you can make it, the more clicks you'll get.

And creating an Amazon affiliate account is easy too. I gotchu - just go here.

IT DOESN'T HAVE TO BE COMPLICATED

Here's an awesome thread about a guy who bought a dog ramp business for $300k and scaled it to $35M in sales.

I love this because it just shows how you don't need to invent the next big thing to make a ton of money. Keep it simple. A lot of the time, it's the boring businesses that kill it.

If you don't want to read it, I got you - here's the cliff notes:

• Ramon saw this dog ramp business wasn't running any ads, had a crappy website, and had no retention on their email marketing (something he knew he could start doing right away)

• He loved that it was super niche, the more niche the more passionate someone is about it

• In just 2.5 years, he grew the business from $300k to $35M through mainly Facebook and Instagram ads, built a better website, and moved the business onto Shopify

That's all I got, enjoy the weekend friends!!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.