🐶 Barkitecture... the new thing no one's talking about

GM. This is Work "After" Work. The newsletter that's got the trends, so you can have the benz 😏

It's Friday, let's boogie:

• 🐶 WTF is Barkitecture?

• 📈 Turning $300k into $35M

BARKITECTURE...YES, IT'S A REAL THING

No, I didn't make this up (but I wish I had).

Barkitecture is a thriving subreddit community where people post all the cool custom cat and dog houses they've built for their pets.

In just 3 years this subreddit has gained over 20,000 members and is only rising 👀

Just look at this cute little red house a user made for their cat. It's insulated and has electric heating...kinda wish I was this cat 🤣

And can't forget our honorable mention... look at this personal dog balcony 🥺

This is the type of passion people have for their pets.

Search terms like "catification" and "luxury pet rooms" have been trending as more people than ever before got pets during the pandemic and are looking to give their furry friends a comfortable and exciting hangout spot!

This may seem like a niche market but later I'll tell you about a $35M business that's even more niche and you'll realize being niche is an advantage.

Here's two opportunities I see around this pet experience trend:

1. Dog and cat spa service

Building an amazing dog house would do good but creating an over-the-top pet experience would do even better.

You'd be like the Property Brothers of pet rooms - creating luxury rooms for dogs and cats.

Something like this hangout spot an owner made for her two Yorkies out of her apartment's storage closet.

This is what I'm talking about! 

This room is awesome and I know so many owners out there would pay a premium to have someone transform a room in their place like this.

Bonus: If you're able to come up with designs that work in small spaces for people in big cities with limited space, you'd easily rake in clients.

And for all the people out there that this might sound crazy to - if there's anything people will spend money on, it's their pets. Some even spend more on their pet’s healthcare than their own.

Quick stat for ya: In the US alone, last year Americans spent $136B on their pets.

2. Blogs with affiliate links

This second opportunity is way easier if you're good at copywriting (or just hire a VA to do it)

You know how people search for "best running shoes" or "warmest jackets in the winter" before buying?

Well, most of the sites that pop up are all just affiliate links that pay whoever wrote the blog a small cut of the sale.

Here’s a perfect example, when I searched for "best cat house" I found this site.

See how every product has a link to Amazon? This isn't just for convenience.

Every time someone buys a product off this website, the blogger gets anywhere from a 3 - 10% commission on the products sale for bringing in the buyer.

There are literally multi-million dollar businesses with hundreds of employees that only do this. They rank on Google (also known as SEO) and make money through links… let that sink in.

An even easier way to do this without starting a blog is going into pet Facebook Groups/Subreddits or YouTube comments and linking the coolest looking dog or cat houses you can find.

The key here is to not make it sound like an ad or you’ll get kicked out. The more personable you can make it, the more clicks you'll get (ask ChatGPT how to make it inconspicuous!)

And creating an Amazon affiliate account is easy too. I gotchu - just go here.

IT DOESN'T HAVE TO BE COMPLICATED

Here's an awesome thread about a guy who bought a dog ramp business for $300k and scaled it to $35M in sales.

I love this because it just shows that you don't need to invent the next big thing to make a ton of money. Keep it simple. A lot of the time, it's the boring businesses that kill it.

If you don't want to read it, I got you - here's the cliff notes:

• Ramon saw this dog ramp business wasn't running any ads, had a crappy website, and had no retention on their email marketing (something he knew he could start doing right away)

• He loved that it was super niche, the more niche the more passionate someone is about it

• In just 2.5 years, he grew the business from $300k to $35M through mainly Facebook and Instagram ads, built a better website, and moved the business onto Shopify

HIT THE INBOX OF 30K+ ENTREPRENEURS

Advertise with Work “After” Work to get your brand in front of business owners and freelancers. Our subscribers are highly motivated to make money and are always looking for their next interesting product or tool that can help in the journey. Get in touch today.

That's a wrap. Enjoy the weekend :)

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.