💸 Copy Mr. Beast and Make Millions

GM. Welcome to the Work "After" Work trends newsletter. Take your focus off the curve of your golf ball and focus on getting ahead of the curve with these ideas.

It's Friday, let's boogie:

• 🏬 Influencers Coming for Big Business

• 🌎 YouTube Internationalization

• 😂 Meme of the Day

BYE BYE MCDONALD'S

I was listening to the All In Podcast the other day and one of the billionaire hosts, David Friedberg, had a hot take.

His prediction: traditional businesses, like McDonald's, will be overthrown by content creators.

Why does he think this?

He looks at Mr. Beast's grand opening as an example.

Last week Mr. Beast opened his first brick and mortar store of MrBeast Burger and had 10,000+ people show up.

I mean just look at the kind of pull this guy has:

He also set a world record for the most burgers sold in one day 🤯

This is exactly what Friedberg is talking about. 

Today, traditional businesses don't make content to build communities. They solely rely on companies like Google and Facebook to push ads to their customers. 

Mr. Beast has millions of people at his fingertips for distribution and they're basically free. This flips their ad spend business on its head while a multi-billion dollar business like McDonald's is spending $500M a year on ads.

Building a product is hard but building a community is 10x harder and that’s what content creators have - the customers to scale quickly and be fierce competition to the big boys.

So, how can you make money from creators becoming mainstream with massive pull?

I got one:

1. Bring content creators together

Imagine if you had Mr. Beast, Logan Paul, KSI, and PewDiePie all-in on one product. That's hundreds of millions of followers that could take over literally any brand in the world.

The chances of rounding up this caliber of influencer would be almost impossible, though. 

I think you might be able to interest content creators like me -  one's with a few million followers across all platforms.

The pitch: Instead of every influencer starting their own line of makeup, band together 5-10 influencers to build a billion dollar business. 

Why wouldn't they just do this themselves?

They could...but many are busy and typically don't want to or know how to start a billion dollar business. 

That's where you come in - the executor. Every person needs an executor in their life. Someone who just gets sh*t done.

Your most important job would be building the product or service. You already have the marketing being done by the gigantic ad machine behind you - the influencers. 

A Prime Example:

Logan Paul and KSI recently came together to rival Gatorade by creating Prime Hydration and they're on track to do over $100M in sales in their first year.

This is the power of influence.

YOUTUBER'S GOING INTERNATIONAL

Another idea and trend from a different podcast I was listening to is from My First Million.

One of the hosts, Shaan Puri, was talking about Mr. Beast's international channels.

Yeah, that's right. He has multiple:

• MrBeast en Español - 21.4M subs

• MrBeast Brazil - 5.1M subs

• MrBeast Russia - 4.3M subs

This must be a lot of work? Nope! Mr. Beast posts the same exact video and hires voice actors to dub his videos in other languages... and these channels have been absolutely exploding.

Look at this growth for MrBeast Brasil on Social Blade 👀

That's 5 million subscribers in less than a year and that's where lies the opportunity:

1. Starting a YouTube channel in another country

The US YouTube market is amazing but the competition is insane.

Everyone and their uncle is a YouTuber or has at least tried once, which has greatly saturated the US market.

This isn't the case in other countries. 

Other countries that aren’t first world don’t have anywhere near the education we have, production capabilities we have, or the resources we have to make videos.

This is why your videos could do that much better in other countries where the market isn’t as saturated.

Here are the top 10 countries for YouTube use. These are where I'd start. 

Source: Statista

Create YouTube videos, post them in the US, and dub them for all the countries on this list.

Or offer the dubbing as a service to other YouTubers, which is exactly what Mr. Beast is doing as well (I think this is going to be a multi-million dollar service business).

MEME OF THE DAY

I'd literally cry if I saw this in the store 😂😂

That's all I got for ya today folks!!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.