💸 Dog Ownership Trends Yielding Millions

GM. This is Work "After" Work. Welcome to this week's trends newsletter. Back again due to popular demand, like an encore at the end of an Olivia Rodrigo concert. You just can't get enough. 

What we got for ya today:

• 🐶 Dog Ownership Hit an ATH

• 🧨 Rapid Fire Trends

IT'S A DOGGY WORLD

A lot of folks bought or adopted a dog right when the pandemic hit because they were suddenly at home and needed some excitement in their lives.

For many a dog was the perfect option to fill these needs because it gave a sense of fulfillment, joy, and dogs are just fun to play with!

Check out the search volume for adopting dogs right when the pandemic hit.

Source: Google Trends

More than 23 million American households — nearly 1 in 5 nationwide — adopted a pet during the pandemic, according to the American Society for the Prevention of Cruelty to Animals (ASPCA).

That's a lot of dogs. So here's two business opportunities you can start to take advantage of this mass ownership of dogs in the US:

1. Doggy Daycare 🐾

With most having to return back to work, they're having to leave their furry friends home alone and for many dogs, especially the younger ones, this just isn't an option for many owners. Unless they want to come home to pee everywhere and their curtains and couches torn to shreds.

Many are now having to look for places to bring their dogs during work and doggy daycare is meeting the call.

It keeps their four-legged friends social and friendly with other pups, gets their energy out, and most importantly doesn't leave them home alone where they'll develop detachment anxiety.

And the data stands by this. Look at the how much search interest there is for doggy daycare.

Source: Google Trends

How much can you make off this?

Prices for doggy daycare are outrageous right now because companies know they can charge whatever they want and surprisingly, many are full at these prices.

A one month pass, 20 workdays, runs customers anywhere from $500-$1,000 a month.

Most have optional extras charges too like transporting dogs to and from daycare, one-on-one attention, bathing, and much more.

From what I can find, these businesses are making $500k to $1.5M depending on if it's franchised and dog capacity.

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If you think that's a good deal, the only way you can get it is by using the special link they gave me - so take advantage of it!

2. Grooming Business (on wheels) 🚐

That's right. Get on the road!

Giving people the convenience of you coming to them and owners not having to load their dirty dogs in the car, wait in a reception room, and not having to be around others is in high demand right now. It's all around just a better business model.

My neighbor does this and pays around $100. Her dog get's a haircut, shampoo, and he's the happiest dog in the world.

This might sound expensive but if there's one thing people are willing to spend money on, it's their dogs.

What current groomers are making:

Averaging 6 dogs per day at $95 per dog and working 5 days per week (22 days per month), you'll generate $12,540/mo or $150,480/yr. Franchise and scale this and the sky's the limit!

Even if you just made this your weekend gig you could still do $4.5k/mo and $54k a year in revenue. A pretty decent side gig!

RAPID FIRE TRENDS

🧨 20% more Americans are planning to travel this year. *only 51% said they'd travel by plane to get there though*

Source: The Vacationer

🧨 This one goes out to my 25 and under club.

Gen Zers are more likely to look for freelance work aka - we're hustlers 💪 I think this will only continue as our generation becomes more aware that one job just doesn't cut it.

Plus, by 2025, the worldwide freelance community is expected to grow from about 150 million currently to over 520 million.

Source: Twitter, Fintech Times

🧨 No surprise here - TV is dying and social media apps are taking over. 

Here's the screen time in TV vs Mobile Devices since 2014 👀

Source: eMarketer

That's all I got for ya today folks!!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.