💸 High Ticket Sales: Sell $10k products

how to start and find great clients

GM. This is Work "After" Work, the newsletter that's like a friendly neighbor with all the juicy gossip about what's going on. And today, we're spilling all the tea!

Happy hump day, let's jump in:

  • 🧑‍💼 High Ticket Sales

  • 😂 Meme of the day

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To put into reference if you had $10,000 you could earn $510/yr for doing absolutely nothing!

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If you’re good at talking with people and have a charismatic side then you could really thrive with this side hustle.

It’s called “High Ticket Sales” or a “High Ticket Closer”. It’s helping people close big, or "high ticket" deals. Specifically, I’m going to focus on helping content creators sell courses, masterminds, or coaching businesses.

Most creators spend almost all of their time creating amazing courses and products that they forget to make time to actually sell the darn thing!

Find YouTubers and other creators selling courses and reach out to help increase their sales. They'll be willing to bring you on to see if it's a good fit because it’s at no cost to them. They only pay you when you sell a course so it’s a win-win for both parties.

Finding people will be the easy part. There are tons of creators online selling courses, masterminds, coaching businesses, etc. The hard part will actually be gaining good sales skills and closing deals (I’ll show you how to do this later.)

How much can you make as a high ticket closer?
There’s no cap. This is the nice and sometimes bad part of working strictly off commission. If you can sell you’ll make a ton of money. But on the other hand, if you don’t perform there’s no check for just showing up.

Generally you’ll make 10-20% for a sale so if you sell a $1,000 course you’ll make 100 to 200 bucks. Not bad considering you didn’t have to create a product or spend any money on marketing. Plus, the people you connect with will already be interested. It’s your job to show them the value and close the deal.

How can you find creators?
There’s a few methods:

#1 The algorithmic method

With this what we're going to do is use the algorithm from YouTube, Instagram, and TikTok to literally send you clients.

When we think about ads on social media they are served to people the algorithm thinks are going to be interested in them. So for someone who follows and engages with a ton of mentors and coaches who sell courses and masterminds it's going to push those ads to that account.

This is exactly how we're going to reverse engineer the algorithm to send you perfect clients to reach out to over and over again.

To do this you'll create a new Instagram account and search, for example, “real estate”.

One of the first people who pop up is thehenrywashington. This guy literally has "apply to work with me" in his bio and I can see he sells a mastermind on real estate - this is perfect. Follow his account, watch his stories, and click similar to find other accounts like him.

If you type in “real estate entrepreneur” you'll see thejustincolby is another account who sells mastermind conference tickets. Same thing here - follow his account, view his stories, then look for similar accounts.

Keep doing this until you follow about 50 people. Watch all their stories and in a day or two you'll start getting ads creators are pushing for their courses, which you can then reach out to them and say:

“Hey I saw your ad for your [real estate course] and like your branding and message about “X”. Are you looking for a high ticket closer on your sales team?”

This is somewhat generic to give an idea but try to make it as personal as possible to the person and what they’re selling to show you’re actually interested in what they do.

You can search for many different niches but here's a few to get you goin:

  • Fitness coaches

  • Relationship coaches

  • Financial coaches

  • Writing coaches

  • Leadership coaches

#2 Facebook Groups

Type in “high ticket sales” for FB groups and you’ll see a bunch. Two good ones are High Ticket Simple & High Ticket Elite Closers. Both are request to join, which is better because there will be fewer scams.

The only downside to groups is since it's a free way of getting opportunities lots of low quality offers and scams exist. This doesn't mean there aren't great people looking for closers though.

To avoid scams look for opportunities where the founders have social proof (lots of followers and good reviews) and great marketing.

When you find a good one message the person and say: "Hey, I saw your post on the High Ticket FB Group. I'm looking for a closing gig in [real estate] similar to what you have. Would love to hop on a call with you."

If you have any experience, mention it here because that will be your biggest advantage. If you don't, that's okay just be ready for the "Much experience do you have?" 

This is where you just have to sell them.

Tell them you've taken courses on high ticket sales, are eager and driven to perform, how you're the person for this role, and say "If I suck, fire me in a week."

Anything to show you want this and you're going to succeed if they give you the chance. Some people will resonate with this because they were once in that position. And some won't. It's a numbers game.

#3 Instagram similar accounts

This is the old fashioned way: finding people on Instagram and reaching out to them directly.

If we were looking to close for fitness coach courses you could type in "Fitness Coach" and find accounts like alina_astilean.

If you go to her site you’ll see she has really good funnels and branding. This is a positive sign.

Reach out and say: â€œHey I love your funnels and branding! In your testimonials, it seemed like you really helped Negar (one of her testimonials) out a lot. This is awesome! I see you take booked calls - are you taking those yourself?”

If she says yeah then ask “what would you feel about me closing those for you for like 15% commission? That way you can spend all your time on marketing and booking more calls and can actually scale.”

This is a win-win for the creator because a huge portion of their day is getting on the phone with potential customers when she could be doing other things.

This is a really good one to reach out to for women specifically!

Now that you know how to get potential clients, you need to learn how to actually sell!

Luckily, the internet is a magical place where free information is abundant and there’s even courses on Udemy that only cost $15.

Typing in “high ticket sales training” on YouTube will yield you a ton of free training. I even found this one from Alex Hormozi about the power of asking “no” based questions and there’s many others like it.

Training is great but the real skills will be gained once you’ve done a few calls to see what works and what doesn’t.

Remember it only takes one good client to take a chance on you to easily make thousands of extra dollars a month. Put in the time to get relatively good at sales and start messaging people who are selling courses.

Who knows, after you get more practice and develop your own sales style you can start a business where you train others to do high ticket sales and create a whole other business from this side hustle!

That’s all I got for today, see you next time. Happy hustling! đŸ’Ş

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

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