How to capitalize off the new “plant hype”

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• 🪴  The Plant Hotel business

• 😂 Meme of the day

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GET PAID TO BE THE PLANT CARETAKER

Seems like there’s a sitter out there for just about anything these days, from newborns to pets to the elderly to now, plants. 

Just the other day, I read about the first-ever plant hotel in London.

That’s right, a hotel where people can leave their plants when they’re out of town or on vacation, and they’ll:

• Water them

• Provide them with the best quality sunlight

• Make sure they are well-fed and pampered

But the thing is, this hotel is based only in London and hasn't hit American markets yet…

See what I’m getting at here?

The US market is primed for a business like this to explode.

Approximately 66% of American households own at least one plant and if you didn’t think that was high… 70% of plant parents talk to their plants. 

On average, paying someone else for plant maintenance (like watering, feeding, and trimming) costs between $100-$600 a month.

Meaning, not only do people love their plants but they’re also willing to pay to keep them alive and healthy. No longer are plants just for decor; they’re the new pets, as this study reveals. 

So how can you take advantage of this massive shift? 

Start something similar to Patch Plant Hotels:

#1 Become a plant expert (sort of)

If you already have a green thumb this will come somewhat easy. If not, you should at least know the basics about plant health and care. 

Here’s a quick video demonstrating the basics and a cheat sheet to help you track which plants need what.

You'll also need a few tools like a trowel, pruning shear, watering can, and gardening gloves. This indoor plant care tool kit goes for $35 on Amazon. While it doesn’t have everything you’ll need, it’s a great start. 

You’ll also need some grow lights and a water mister.

Pro Tip: If you live in one of the dark green states even better - they’re the most plant obsessed!

#2 Use your space

You don’t need a big “hotel” or warehouse to get started. You could honestly do this in a spare bedroom in your home or in your backyard if you live somewhere warm year-round.

You just need people to trust that you’re going to keep their “babies” alive and well. Make your website look amazing and advertise premium care.

I’d start by getting my first customer and then buying all the necessary things. That way, you can buy exactly what you need to do the job.

Then after your first customer is satisfied make sure to ask for a review and put it on your website as a testimonial!

#3 Find customers 

Because the plant niche is massive, you can take many different approaches:

1. Reach out to plant and gardening influencers and have them talk about your services to their audience (this is the paid way)

2. Join Facebook plant groups and Nextdoor to let people in your area know about your ‘plant hotel’ (this is the free way)

I did a quick search on Facebook and found over 700k potential customers in my area.

I’d go into these groups and provide as much value as possible. 

Anytime someone asks a question, answer it properly and build up your name/trust within the community. 

Once you have that trust, you can start telling people you’re starting a service where you look after their plants. 

Talk about everything you do. Ya know, whatever plant parents people would be interested in. How many times would you water the plants, what tools you would use, and how much sunlight or artificial light would they get every day?

The simple formula is (more customers who trust you = more money) so sell your skills and show you care about plants.

Now onto the important question. How much can you charge? 

The type of people who can have their plants stay at a plant hotel and go on vacation are the ones with disposable income. Meaning, they have the money to spend on plant care—mostly the upper middle class. 

That means you can charge quite a bit for your service, and they’ll pay for it. 

I'd test out the market and see what people gravitate towards. Depending on the service you provide and how well you care for the plants, you could easily charge $100/day.

And I’m very certain people would pay for it because:

• They have the money 

• There’s no one else to watch over the plants but you

Then, as you grow, you can create a website and have people book your service through it.

This idea, if executed correctly, could easily become a multimillion-dollar business because the demand is there, and there’s no one else doing it. 

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MEME OF THE DAY

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That's a wrap! Enjoy the weekend :)

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.