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- ๐ธ Making Millions with an Agency?
๐ธ Making Millions with an Agency?
Step by Step guide on how to pull this off
GM. This is Work "After" Work, the newsletter that gives you the same feeling as when you hear the Ice Cream Truck driving around your neighborhood. Oh I miss those days - these were my sh*t!! ๐
It's Friday, so here's a banger idea to get your weekend goin:
๐ผ Speaker Booking Agency w/ a Twist
๐ Meme of the day
Time to get goin: 2-3 weeksEst. start-up cost: $0Potential return in 6 months: $250,000
WELCOME TO THE BIG LEAGUES
Alright guys, today I don't necessarily have a side hustle it's more of a full on business so this one goes out to all my entrepreneurs out there. I can confidently say if you follow the steps I lay out you could probably do $5-$10 million dollars in a few years.
This business is doable by anyone with some grit and after all... if you're going to work hard on something, you might as well go big or go home because it's going to be hard either way.
So here's to millions in a few years! ๐ป
What's the big idea?
Creating a speaker booking agency but for social media stars only.๐ โโ๏ธ
There's a company called the Washington Speaker Bureau (WSB) that does this with regular celebs and makes $100M+
Why is this such a big business? Because tracking down celebrities for events is hard. How would you even go about getting in contact with Bob Iger, the former CEO of Disney?
That's where a company like WSB comes in. They have ties with the biggest names in world and can get people at your event with a phone call.
And these celebrities charge crazy amounts of money:
Bob Iger, former CEO of Disney, charges 200k
Coach K, retired coach of Duke college basketball, charges 50k
Imagine taking 10% of that just for being the middle man. That's 20k a booking for the big dawgs.
You handle the booking, logistics, etc. The speaker just shows up and gets paid with no work on your customer's end.
The Twist ๐
I think you could do this exact same business model but do it exclusively with social media stars.
Right now would be the perfect window because content creators are becoming the new A-list celebrities for people and company's will pay top dollar to have them show up because it:
Drives more ticket sales
Makes the event feel more legit
SO HERE'S THE 3 STEPS TO PULLING THIS OFF
1. Create an LLC
The very first thing you want to do is create an LLC. They're super important because itโll help you stay protected in the event something goes wrong, allows you to write-off business expenses, and in this case, makes you look more professional when you're talking to these creators and their teams.
Normally to create an LLC it would cost you around $500โฆ๐ฌ but if you want to create your LLC for free, donโt worry I gotchu covered. My friends at Incfile sent me over a special link where you can get one for free and judging by the fact youโre reading this, youโre interested in starting a side hustle - so itโs best to have an LLC setup regardless.
2. Just get one
Once you create your LLC, this next step is crucial and your only goal is to get one big fish to let you book them for an event.
Start reaching out to creators and teams. Itโs not that hard to do, youโll be surprised how far a DM or email can go.
Starting off, say you're a speaker booking agency exclusively for content creators and provide the same benefits as other agencies but at half the price. *and you're non-exclusive...for now*
Imagine getting someone like Mr.Beast or PewDiePie or Charlie D'Amelio. These are all huge names that will carry your business to the next step.
3. Fake it till you make it
Once you have someone Mr.Beast under your belt, it's going to be a lot easier to start getting other content creators to exclusively sign with you.
You can say "Hey Mr.Beast is on board" and go from there. Let that big name carry your reputation and as you gain more creators, add them to the list of creators you mention when you're pitching your company.
Then build as you go. This definitely won't be a one-man show. It's going to be a lot of work and you'll need some help.
I'd first start by hiring a sales person to keep pumping in news clients and a logistics person to cover all the communication and work from speaker to event.
DOWN THE ROAD ๐ฆ
If anyone wants Charlie D'Amelio to come speak at an event, they have to come to you because these creators are exclusively signed to YOU. That's why it's so important to start this now before they get swooped up.
You get a 10-20% cut of every speaker you book and the bigger names you get, the more money you make.
Thatโs exactly how the Washington Speaker Bureau does it and makes over $100M a year!
MEME OF THE DAY
I swear they're always listening ๐๐
That's all I got for ya today, ladies & gents!
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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.
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