🪵 Pyrography: the next big thing

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Happy Hump Day! Let’s jump in:

• 🪵 Pyrography and wood carving

• 😂 Meme of the day

THE CREATIVE BOOM

Ever since Covid, creativity has been exploding and people have been experimenting further than their Hobby Lobby paint-by-numbers. New trends like woodworking and pyrography are garnering billions of views on TikTok.

Most of you are quite familiar with woodworking, the art of making things from wood, but I'm willing to bet you're not so familiar with pyrography - so let's talk about it.

Pyrography originates from the Greek words, “pur” and “graphos” which translates to writing with fire! Who knew you were going to get a history lesson today?

Simply put, pyrography is burning illustrations into wood to create artwork.

And TikTok is eating it up. Check out these views:

• #woodworking - 33.7B views

• #woodcarving - 2.4B views

• #pyrography - 734M views

Pair that with its subreddit channels, r/woodworking, r/woodcarving, & r/pyrography which are also growing exponentially! 👀

Here's two ways to capitalize on this trend:

1. Custom Kits

People are having real trouble doing this craft. There’s a whole woodworking confessions subreddit over 25k members strong with stories like this:

There's one problem with this trend - there's a high barrier to entry.

I don't know about you, but I don't have a wood saw lying around my house, nor do I want to chop off my fingers trying to cut wood!

Solve this by creating DIY custom kits. A perfect example: creating a custom wooden birdhouse.

Inside are pre-cut pieces of wood, a guide to assembling the birdhouse along with glue, paint, and wood stain to decorate and protect the wood long-term.

Appeal to the billions of views these hashtags are receiving right now on TikTok by creating content around your kits. And sell it with TikTok Shop - something that’s making people thousands in just one day.

Each video could be DIY styled showing the process of building the birdhouse and the finished product.

Or provide these classes in real life. There's been an increased interest in in-person classes over the past 3 years 👀

2. Sell Woodworking Tools

It wasn’t the gold seekers who made all the money during the Gold Rush, it was the people selling the picks and shovels - same thing here.

You need to use the right tools for the job otherwise it could turn out like this! 🥴

“Woodworking tools” alone get ~30k Google searches per month.

This doesn’t mean you need to create your own wood-burning products. If you're an engineer and think you can create a much better product, then go for it.

But if you're not like me, grow a following in this niche and recommend quality products to others who are looking to start.

Affiliate marketing might be a thing you hear about all the time, but it's a legit way to make money! Recommend people use the tools you use in your videos with your link. You might even be able to reach out to the brand and get a discount just for your viewers (this has worked for me in the past!)

And of course, once your side hustle kicks off you can always thank me by sending over some pyrography artwork - like this beautiful masterpiece right here!

Okay, here are some real masterpieces:

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MEME OF THE DAY

Crocs is coming out with a boot coined the “Croot” 😂😂

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That's all I’ve got for ya ladies & gents!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.