The secret health product that’s making millions

GM. This is Work "After" Work, the newsletter that dances with your inner hustler, bringing you dazzling tips and mesmerizing stories to help you make your side hustle shine like a disco ball on a Saturday night.

Happy Hump Day! Let’s jump in:

• 🤐 Hostage Tape

• 😂 Meme of the day

HOSTAGE TAPE

Who would have thought a day would come when people would literally pay money to have their mouths shut?

That’s right, I found this super niche company called Hostage Tape that is making millions a year from literally taping your mouth closed. No…it’s not a joke.

It turns out there are a ton of negatives to mouth breathing. You might want to skip this section if you're a mouth breather. Here it goes:

• Harmful to your teeth

• Causes stinky breath

• It makes you tired all the time

• Dry and chapped lips

• Can cause deformity

• Increased risk of high blood pressure

• Snoring and sleep apnea

• Causes brain fog

After reading all these cons, I know you want to buy this product. Well, that’s how everyone else is feeling and why they’re making millions.

According to CVS, 77% of people are paying attention to their health compared to pre-pandemic.

And this mouth tape stuff is taking off! Just the other day, I saw Andrew Huberman talking about it and if you know anything about him, you know he has massive pull in the health and wellness space.

#hostagetape currently has ~13M views on TikTok. Extremely impressive considering the company only launched in March of last year 🤯

They also have ~34k followers on TikTok and ~25k on IG – people must really love this product.

Now here’s the thing. There aren’t any competitors, and I think it’s ripe for a rebrand. From a podcast I listened to, this company did ~$500k in the first year, then ~$2M the following year. And it’s been up and to the right ever since.

There’s only one color for this tape. And to be honest, it looks kind of creepy, especially if you're running with it.

Provide alternatives with various skin-colored mouth tapes to be less noticeable. And fun colors where it doesn’t look like someone was really just held hostage and is now running free 😂

Or niche down to mouth tape for kids. Took decay also occurs in kids, and parents, for one, don’t want their little ones having cavities or want to spend thousands on dental bills.

Here's what I’d do: 

Create cartoon-themed and fun-colored mouth tapes that children will actually wear. Like those SpongeBob band-aids we wore as kids – wow, what a throwback.

I’m also willing to bet this mouth tape is too large for children (so provide a kids line of mouth tape) but maybe I’m wrong.

How I’d go about finding customers:

1. Run ads

Facebook ads are super effective, and even Hostage Tape know this - just look at their ad library. They have about 35 active ads running right now 👀

Just target a different or more specific niche (like parents with children).

Learning how to create an effective ad takes time, and you’ll make mistakes as a beginner. I’ve been running them for about a year now so if you need any help lmk!

2. User-generated content (UGC)

When you take a closer look at Hostage Tape’s Facebook ad library you’ll notice not all but most is UGC, and that’s because it works.

“People buy from people” – your potential customers want to see reviews and testimonials. Period. UGC is a fantastic way to show off your product and attract customers.

Last week, we talked about this growth strategy in more detail here. You can check it out and learn how it works!

You’re super early on this one. This company is only a year and 3 months old, and it's just coming onto the scene. You have a perfect company to blueprint from. Rebrand and get to the races. See you on the other side 👊

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MEME OF THE DAY

😂😂

That's all I got for ya today folks!!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.