Spotify's new AI feature is game changing

GM. This is Work "After" Work, the newsletter that knows building a business is hard - it's like eating with chopsticks.

That's why we give you the helpers.

Here's how we're starting the week:

• 🎵 Spotify's new AI scroll feature

• 🤖 Techy Tech

• 😂 Meme of the day

SPOTIFY COMING IN HOT

If you’re a Spotify user, you may have noticed they recently came out with a new AI-driven scroll feature.

Essentially how it works is you tap the “Music” or “Playlist” button on the homepage and a vertical screen pops up previewing the best part of a song or the most interesting parts of a podcast, to help users discover new content.

It’s kind of like a trailer for a movie. It’s meant to get you interested and show you the best parts (or at least that’s what creators should be doing).

Why is this feature such a big deal for Spotify?History has shown when a company does this, it pays off big. Two easy examples:

• YouTube Shorts - 536M videos in 2 years

• Instagram Reels - 434M posts in 2 years

I believe Spotify is set to experience a similar explosion.

Remember when YouTube unveiled Shorts? The first people to start making them got millions of views because YouTube was pushing them extremely hard to keep up with TikTok. Spotify will do the same.

There are currently 489M users on Spotify, and comparatively, that’s a lot lower than other social media platforms.

Well duh Faares, “because it’s not one”. You’re right, until now.

This new AI-driven scroll is going to be a content juggernaut taking a lot of attention from other apps. There’s going to be a video for every song and every podcast clip you see, Spotify will no longer be an app just for listening.

And with the platform expecting to reach 1 billion users by 2030 - it's halfway there.

Here's 3 business ideas to ride the massive Spotify wave that’s coming:

#1 If you’ve ever wanted to pursue a career in music or content, now’s the time

This is exactly like being early to YouTube back in the day or TikTok just three years ago. I’m sure none of those huge creators we know today thought they’d get that big. Charlie D’Amelio (150M), Khaby Lame (155M), Addison Rae (89M).

Heck, I never thought I’d have 2 million followers.

All these influencers lived ordinary lives. They went to school and did their homework. Now they all have multi-million dollar brands and licensing deals.

Being first to something is a huge advantage and while you most definitely can’t be first to music, you can be first to this huge AI push by Spotify.

And with them giving creators 70% of all revenue, this could be substantial.

But if you’re just an avid listener like me, I’ve got two other business ideas for ya!

#2 Short-form clips for creators

If I were a betting man, I’d bet this AI-driven feed gets really big. Why? Because it’s going to know you better than you know yourself.

Just as TikTok curates your feed based on your interests, Spotify will do the same. It already knows everything you listen to and the artists you enjoy.

I could see people scrolling on this for hours. It’s your favorite songs with your favorite artists dancing along, why wouldn’t you?

With this rush, creators will be scrambling to create short videos on every song or podcast clip they have on Spotify. No ifs, ands, or buts about it. If you don’t have a video playing along with your song it’s going to look off because everyone else will have one.

Viewers will expect a video and when an artist doesn’t have one, they’ll skip it. That means you're looking at a TAM (total addressable market) of the entire Spotify ecosystem (11M creators).

Help artists create short-form videos and sell your business to Morning Brew in just one year. Exactly like Our Future did with short-form TikTok and Instagram content.

#3 Teaching creators

Many up-and-coming creators will be good at one thing: music.

I mean, after all, they're musicians, not content creators. They won’t know all the ins and outs of the platform and how to market themselves properly (SEO (search engine optimization), short video clips, tiktoks to boost audience, etc.)

Teach these things to creators by creating a podcast, newsletter, or online course. Trust me, it’s something every small creator deals with in the beginning.

Don’t have any idea where to start?Reverse engineer Connor Price’s growth - he started making TikTok music videos and now has 8M monthly listeners on Spotify.

TECHY TECH 🤖

A few days ago OpenAI announced "Plugins" for ChatGPT, which allows the AI to connect to the internet and many other platforms, like Uber or DoorDash.

While it's not open to the masses yet, pretty soon you'll be able to research the best vacation to have in California. Have ChatGPT make you an itinerary, book your flights, and make reservations for everything that's on the list.

Pretty cool!

Here's a picture of ChatGPT browsing the web. It reads each article until it finds the answer then spits it out for you - no digging on your end 👀

MEME OF THE DAY

😂😂 10/10 marketing

That's a wrap ladies & gents!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.