This person makes $150,000 every Christmas

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Happy Friday Eve! Here’s the docket for today:

• 🗓️ Advent Calendars

• 😂 Meme of the day

Have you always wanted to start investing in real estate, but don't have $100k lying around? Don’t worry you’re not alone…

I recently came across this company called “Arrived” -  they allow you to invest in real estate for a fraction of the cost. (Think $100 and you can own real estate!)

• They do all the work on finding profitable properties 

• They deal with all the maintenance, upkeep, cleaning, etc.

• They take care of all the legal jargon

All you have to do is buy shares of a home… kind of like a stock. And every quarter they’ll pay you on your investment!

It’s a great way to get exposure to real estate without having to put a lot of money down.  

Even if you’re not ready right now at least subscribe to their emails that way you can see potential deals that become available! (It’s completely free)

THE SEASONAL BUSINESS STARING YOU IN THE FACE

Alright, I have an interesting story to share. Every year around Christmas time Namazake Paul makes $150,000.

How does he do this you ask?

The answer - Advent Calendars. For him, a Sake Advent Calendar:

I know what you’re thinking. He must be a priest or some religious figure people look up to. Nope. He’s just your average hustler taking advantage of a marketplace that loves his skills.

See, Advent Calendars used to only be for religious reasons but now many have no references to religion at all… and this is where the opportunity lies.

If you’ve never heard of Advent Calendars, essentially the jist is 25 days before Christmas you open up a section of the calendar each day that contains chocolate and most likely a prayer or Bible verse.

And if you’ve ever actually done this before you know Advent Calendars are notorious for being boring and most likely containing expired milk chocolate from the year before.

Nonetheless, Advent Calendars help many companies boost sales and Namazake Paul, a guy with only 1,186 followers on Twitter, was able to sell out of the 500 he was selling for $300 each.

Pair this with the fact that people predominantly buy these for someone else as gifts no matter what country you’re in around the world. There’s clearly a huge D2C Advent Calendar opportunity here.

So the question is “What cool, not boring Advent Calendars could you make?”

Well just looking at the market, Lego is hopping on this trend partnering with the Star Wars franchise.

But not everyone is interested in the Mandalorians and Chewbacca. Spice it up with other ideas like:

• Hot sauce calendars

• Specialty whisky calendars

• Beauty calendars (lotions, lipsticks, concealers, eye shadows)

• Kid cartoon shows (buy the licensing rights - think Bluey or Scooby Doo)

• Specialty candies from different regions of the world (Japan, India, Spain)

The sky’s the limit. Whatever you choose, the key will be creating a niche product people are passionate about enough to gift to their loved ones.

We’re 24 days out from the start of Advent - get brainstorming! Think about what you’re good at. Paul’s specialty was Sake, so he sold that.

Think about your background and what you can offer. Do you have great taste in something? Come from a unique heritage? Understand kids extremely well and know what will get their parents to buy? These are all things you can think of.

GETTING CUSTOMERS

When it comes to marketing, I don’t think it’s too complicated (as long as your niche).

If I were selling Indian Advent Calendars with cultural candies inside, I’d target people with interests in Indian foods, Indian festivals like Diwali or Holi, Bollywood film stars, Indian sports like cricket, and the list goes on.

Run your ads on the usual Twitter, Instagram, Facebook, Pinterest, or Etsy.

Just like I mentioned earlier. Advent Calendars are global, you’re not just limited to your country. Paul has proven this to be a great D2C business. And an added bonus: it’s fun!

Happy hustling! 💪

MEME OF THE DAY

😂😂 

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That's a wrap ladies & gents! Enjoy your weekend :)

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.