💸 Unique business trends no one is talking about

GM. This is Work "After" Work. Today I have something a little different for you guys.

Instead of giving you one side hustle and breaking it down - I wanted to let you in on unique trends that are taking place in the world that you can capitalize off of. So if you end up really liking this, let me know with the poll below and I'll make it a weekly thing. 🙂

What's cooking today:

• 🤝 Culture is worth billions

• 🚐 RV's are hot

CULTURE IS KING

Instead of "cash is king", it's now "culture is king".

Last year, we saw 47 million Americans Ariana Grande their bosses and say thank you, next. And according to Glassdoor, one of the biggest reasons for this - a toxic work environment.

Pair this now with an insanely tight job market and companies experiencing high turnover, its bad news bears for the big boys. CEO's are under pressure to retain employees because if there's no people, there's no company.

Just a simple Google Trends search and you can see this is increasingly becoming more important.

So what's on the top of employees list's when looking for companies? Surely, money is number 1? Nope, it's working for an empathetic and caring company.

According to a study done by Gallup, 95% of employees cared more about culture than they did compensation.

And with 55% of companies facing more turnover than they did last year this all chalks up to one thing: high turnover = high blood pressure for CEO's.

Here's two opportunities to provide some medicine:

1. Culture creation content

This could be done in multiple ways. You could create a YouTube channel, an agency, or a consulting company around how a company can develop culture. This might sound silly but if a cultured company is #1 on employees list's, it's now #1 on employers as well.

So how would you go about this? You could hold training sessions with executives about how they can build what employees want:

• diversity and inclusion

• work-life balance

• a welcoming environment

• professional development

You technically could create a niche company or channel off any of these bullets but bundling that all up into one would definitely gain some traction.

2. Team building activities

Or you could be on the other side of this and help companies build culture by creating team building activities.

You'd be the cupid for corporate culture. Shooting arrows to create relationships and instill company values.

Maybe a scavenger hunt, a cook off, an egg drop challenge like we did in high school - anything that allows people to work together to reach a common goal.

I'm imagining you'd rent a space and have tasks set up when they arrived. One section is mini rocket building, one is canvas painting, you get the gist.

Companies are always looking for things to do out of the office to get to know their people better so if you can provide a great experience for a company, especially in a big city, you'll build a killer company.

RV's IN HIGH DEMAND

RV interest has skyrocketed over the last two years. 👀

And I think we all know why. RV's provide a lot more than planes right now:

• contracting covid? nope, don't have to worry about that

• same for monkeypox

• you get to keep your air to yourself without sharing it with 200 others

• it's less expensive with flight prices going through the roof

People just don't want to be around each other right now and RV's allow families to take vacations without the fuss.

It just takes a few more hours to get where they're going.

So how can you take advantage of this? Here's two opportunities:

1. Airbnb meets RV's

Unless you're currently sitting on an RV, it's probably too expensive to buy one... unless you treat it like an Airbnb business.

What I mean is, there's a whole RV rental industry you can tap into. Just like with Airbnb, there's sites like RVshare & Outdoorsy that you can rent out your RV on - a family will take it for a week trip, then return it.

According to RVshare, an owner of a Class A RV (the biggest and most luxurious RV's) can earn as much as $60,000 per year.

With an average Class A RV running you around $150k, it would take you about 2.5 years to start turning a profit but hey, you'd also have a dope RV to travel the world in. 😎

2. Storage for RV's

RV shipments have increased like crazy last year.

That's 600,000 more RV's that need homes than last year. You can't exactly park these things in your driveway without them getting in the way. Or you'll look like this:

A storage provider for RV's charge $50-$200 a month depending if RV's are stored inside or outside.

And This might sound like a boring business but it can actually be a cash cow. Public Storage made over $3B last year so who's to say you can't make a small slice of this pie? No one! 👊

That's all I got for ya today folks!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.