Unique app idea to make $100M

the most exclusive (and expensive) dating app

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HALF-BAKED IDEA

I want to start something called “Half-Baked Ideas”

They’re the ones I haven’t fully formed yet, and they just might turn out bad. Or they might turn into something great - no one really knows 🤷‍♂️

So let’s take a journey together down what I’m calling “Half-Baked Ideas”

Shoutout Ben & Jerry’s.

Today’s idea is: The most exclusive (and expensive) dating app you’ve ever seen

Ever heard of Raya? The dating app for celebs.. yeah we’re throwing that out the window - not exclusive enough.

Say hello to TopPair, the dating app that’s more exclusive than Harvard. That’s right, we’re aiming for under a 1% acceptance rate (Harvard’s is 4%)

How are you going to make this more exclusive than Harvard?Well, for one, any guy that wants to be on the app will have to pay $25,0000. Yep, you heard that right. This may seem like a lot but there are 5.3M millionaires in the US. Get just 4,000 and you’re at a $100 million business.

Price is a funny thing. People are always trying to compete on price. This is not that business. You’re the most expensive and exclusive dating app there is - not Tinder.

It’s already been proven people will pay a lot to be on dating appsA great example? The League, an exclusive dating app that charges $1,000 a month for the highest tier, was bought by the parent company of Tinder and Hinge for ~$30M.

It’s a ‘slight flex’ that you can even get on the app in the first place. Kinda like buying Gucci slides. They’re the same as any other but since they have those green and red lines people are willing to pay $400.

Oh, and I almost forgot to mention.. How are we filtering the woman who can be on the app?

If men are going to pay $25,000, they’re going to expect great women to meet. And that’s exactly what the app will provide.

Only the best women get admitted. Smarts, personality, and looks will all come into play. It’s like Harvard’s admission process. You gotta be the best of the best, that’s how you build your reputation.

How would you get this off the ground?

I see two options:

#1 Get someone famous to promote it

Whether that’s paying someone or giving them a percentage of the company (equity) with potentially more returns in the future.

#2 Paid Ads

Now with these you have to get creative. You can’t just target a normal user on Facebook, they won’t have $25k to drop.

I’d target a few groups:

  • Business owners - target “Business page admins”

  • Frequent International Travelers

  • ZIP code targeting - search by the wealthiest zip codes like Sagaponack, NY or Beverly Hills, CA

  • High-end device users - you can target by phone (Apple iPhone14 Pro) or operating system (MacOS Ventura is the newest)

And there ya have it. One of my Half-Baked ideas, straight to your kitchen table.

I have many more “out there” ideas so lmk if you wanna hear them!

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MEME OF THE DAY

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That's a wrap. Enjoy the weekend :)

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

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